Mar 9, 2021
Dorene Wharton of TravelLife Media returns to Tourpreneur today
to share ideas and tips on blogging for tour operators. In part 1
of our blogging strategy for tour operators, she shares the
foundational elements of creating interesting and compelling blog
content.
We also discuss why it’s crucial to overcome your fears and
feelings of impostor syndrome when it comes to blogging. We discuss
the questions you should ask yourself before starting a blog and
why goal-setting and understanding your ‘why’ for your blog are
critical for your success.
We explain how you can use your blog posts as a jumping-off point
for other marketing strategies like social media and content
marketing. We discuss why it’s essential to identify your target
audience and the value of discipline and consistency in producing
your content.
We also discuss what you should consider when troubleshooting
low-performing blog posts, the importance of mentally preparing
yourself for feedback and criticism from your readers, and the pros
and cons of hiring a ghostwriter to write your blog content.