May 18, 2021
In part 3 of our blogging for tour operators guide, marketing
expert Dorene Wharton returns to discuss the benefits of
repurposing your content into fresh, new pieces for different
platforms.
We discuss what it means to repurpose content and the benefits of
breathing new life into your existing content. Dorene shares her
tips on breaking up your content into multiple pieces for different
mediums and how thinking about ways to repurpose your content while
you’re creating it can help save time and inspire new ideas.
We discuss the pros and cons of releasing short videos versus long
ones and how breaking your longer videos into bite-sized, shorter
video clips can appeal to a broader audience. We discuss the value
of creating share-worthy content and tips for encouraging your
audience to share your content with others.
Dorene also shares tips and strategies that tour operators can use
to become more efficient with repurposing your content for multiple
mediums and platforms and the tools and platforms you can use to
repost your content and attract new audiences.