May 5, 2020
Virtual tours, should you create one or not?
Today's guest is tourpreneur, Jessica Hammer, from Taste of
Toulouse food tours. Jessica also wondered whether she should be
creating virtual tours, so she asked herself seven questions,
reflected on her answers, and decided that no, she wasn't going to
use her resources on building a virtual tour.
In today's episode, she talks us through the 7 questions she asked
herself. She reveals some of those answers and shares her thinking
on why she decided creating virtual tours of her food tours is not
right for her business.
If you feel the FOMO or that you're feeling the urge to follow
other tour operators and create a virtual tour, is to also ask
yourself the same seven questions and really reflect on those
answers, and decide for yourself whether a virtual tour is a good
use of your time and resources.
I know some of our listeners are enjoying success with virtual
tours. I would love to invite you to the show so you can share with
us how you've set your virtual tours up? What were the key
components? What were the costs? How did you market it? What's the
reaction been? Are you making money? How are you measuring success?
And because we are an independent podcast, we are always are happy
to host different opinions on these issues. Get in touch if you
want to share more about your virtual tours on the podcast.