Aug 11, 2020
Tour industry veteran and adventure specialist, Peter Syme,
joins us today to share his perspective and advice on Matthew
Smith's multi-day tour business, SOE Expeditions.
This is a unique podcast episode of Tourpreneur as Matthew is at
the early stage of building this particular tour business and he
goes into detail for us about how to build a multi-day tour with a
difference.
Matthew shares the type of clients who are booking his niche
multi-day tours and the physical and mental endurance needed to
complete them. We discuss how to find a balance between pricing and
profit and how insurance and liability are managed for endurance
tours.
We also discuss marketing channels, raising awareness, the
importance of testimonials, and the huge benefits people experience
once they complete an endurance tour or challenge. We discuss the
vitally important life skills and history of the S.O.E. executive
operations.