Jul 21, 2020
Tour Operators know the importance of local marketing for tour
operators during COVID-19 but how exactly do we go about marketing
our tours to locals especially when local attractions are still
closed?
Rob Pitingolo is a DC based tour operator who is struggling to
market his local tours online, so we asked tours and activities
marketing expert Jeremiah Calvino of Blend Marketing to join us in
the virtual Tourpreneur studio to talk local marketing for tour
operators.
On today's episode, we discuss how tour operators can market and
promote their tours to local consumers, despite increased shutdowns
among tourist attraction sites.
We discuss how remarketing campaigns and content marketing
strategies can help with local marketing for tour operators and the
importance of understanding your target audience and their search
habits.
Our guests explain why you need to identify your company’s
competitive edge and value proposition and how you can use your
website and landing pages to build rapport and promote the customer
experience.
We share strategies you can use to troubleshoot poor performing
re-marketing campaigns, the average cost per lead you should expect
from your campaigns, and the importance of using a nurture funnel
approach to your marketing efforts to avoid ‘ad-blindness.’
We also share strategies you can use to customize your website copy
and online content to attract local - and international - tourists
and how to use Facebook look-alike audiences to attract new
customers.