Sep 17, 2020
in this series, we follow a tour operator on their journey from
start to, well, we don't know where. We hope it is to success, but
you're going to have to listen in each month to find out what
happens.
Today we feature Morgan Cantrell of HistoryWellTravelled.com.
Let me introduce you to Morgan. She started her walking tour
business just as the pandemic hit. Morgan shares why her dream is
to build her own tour business. We also discuss some of the growing
pains, she's experienced so far in starting her own tour
business.
We won't be sugarcoating anything during these chats, you know
me well enough over the past 113 episodes that I'm all about
authentic and genuine conversations.
We will discuss Morgan's' wins and her losses. I know you're
going to be thrilled when you hear Morgan share with us what it was
like the day she picked up her phone and read that she had her
first bookings.
So today's episode is Morgan's tour operator start-up story. We will check in with Morgan monthly to discuss her wins and her challenges building her tour business.
I'm excited. Strap yourself in. Let's go.
This week on Tourpreneur:
- What inspired Morgan to start a tour business
- Developing a brand name, website domain, and logo
- How Morgan went about designing her first historic Carrollton walking tour
- Morgan's determination to create a tour in a market were none exist
- How to research and build a website with a WordPress theme
- How Morgan is marketing her business in her town through Facebook targeted ads
- Creating awareness and experimenting with Facebook ads, including images, demographics, and keyword plugins
- Why Morgan chose FareHarbor software to streamline bookings, payments, and data analysis
- The emotions and excitement Morgan felt taking her first booking
- Morgan's biggest frustrations on starting a tour business and how she motivates herself